There are certain things to remember about text message responses and best practices when asking people to respond or not.

Ten Digit Long Code Replies

If you're on a Ten Digit Long Code these are the best for collecting replies from customers. You can have true two-way conversations with any one of your contacts.

Shortcode Replies

If you're on a Shared Shortcode, you're not the only customer who uses that number. Your ability to collect replies is very limited and you have the off chance that someone replies with a keyword owned by another customer. When this happens, they will get the auto-response from that keyword - which can cause confusion. If you're doing higher volume sending, and need replies, you should consider getting on your own Dedicated Shortcode.

Best Practices

If you DO want responses - Ask people to reply with YES, NO, Y or N - we reserve those type of responses for everyone to use on shortcodes and it makes it really simple to sort your replies.

If you DO NOT want responses - Be sure your message language limits the possibility of responses. Meaning, don't end your messages with questions or content people will feel inclined to respond to.

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