Putting your best foot forward is crucial for success in text messaging. So, before you hit send, please make sure you're coming across as a trusted sender and meeting mobile carrier requirements.
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Before you send any messages, you want to ensure the audience you're sending to has agreed to receive text messages from you. If you're unsure what that means, stop and read this article.

Are you sending to non-mobile numbers? All contacts should have opted in with their mobile numbers. Carriers will block sending when they simultaneously see too many messages going to landlines. To them, this is a sure sign that contacts have not opted in.

One of the best practices is to include your business or organization name in the first part of your message (see sample below). Your audience will see this first, comforting them and establishing you as a trusted sender.

Remember always to give your audience a way out. It's up to you to keep them interested and engaged. It's up to them if they still want to hear from you. If it's not already included in your message editor, provide opt-out language in your message, letting them know they can be removed by replying STOP (see sample below).

When sending text messages, you should be natural and light-hearted. Don't use caps lock, redundant words, or a bunch of emojis to get your point across. Also, watch your grammar and spelling. That type of editing can come across as spam or deceitful to mobile carrier filters. Use regular text editing and sentence and word structure.

Your text messages will come from your Mozeo number, which is an actual working number. This means that when people receive your messages, they can click the number on their phone and call you. To set up voice forwarding, go to VOICE > VOICE SETTINGS in your left-hand navigation.

When sending commercial text messages, mobile carriers restrict messaging under SHAFT - Sex, Hate, Alcohol, Firearms, or Tobacco. They also restrict messaging in several other areas, including illegal substances, loans, gambling, and more. For the complete list, you can visit our terms of use.

Shortened URLs are a great way to make a message shorter and more readable for your audience, but knowing some best practices will help you successfully deliver your messages. Avoid using BITLY, TINYURL, and others. Use the actual link instead. For more info, check out this article.

Before you send your text message, please check that nothing is trimmed off the end of your message - this can happen when using a copy-and-paste method. It's always best to do a preview before sending.

If you're going to use a link or even shorten a link in your message, always test the link first. Please copy and paste the link into your browser and ensure it lands on the correct page.

When you're getting ready to send your message, double-check that you're sending it to the correct audience. You may want to send it to just your employee group rather than your customers, or you may want to send it to a specific store, not all. Always double-check.