You may have noticed in your account that you have an opt-out percentage, this shows your current opt-out rate and might help you to understand how well your messages are doing. 

The industry average opt-out percentage is currently at or below 3%. 

We understand there are different use cases for each customer. Some may have seasonal businesses, others revolving customers - we get it. 

Below 3%
If your opt our rate is in this group, your account is at par or below the industry average. Good work!

Between 3% - 5%
At this level, you're a bit higher than the average. You should review your account and messages and see why people are opting out. Also, be sure to review your opt-in procedures to ensure you're getting written consent from your customers. Lastly, ensure you're not sending messages to old or stale data. 

Above 5%
At this level, it's best to review all of your past messages and procedures. Does this seem reasonable for your business type? What could you do to lower this number?

Did this answer your question?